CRM is short for Customer Relationship Management. It can be seen as a personal information manager (PIM) but the idea is to make one system where all information about a customer is collected at one location in the company.
Everyone can find the information of any customer easy and make sure that if that you have access to all these information even when a staff member or colleague is on holiday, ill or is leaving the company, you will have all the information - and in a form you can easily use and get to.
This makes it so much easier to hold on to the customer - and as your sales department properly already have told you - it is easier to make a sell to a customer then to find a new one.

CRM can be build in many different ways and hold different kind of information's.
CustomerBase gives you the ability to save information of the customer, all contacts within the company of the customer, follow the history of communication with these contacts, add orders, add the agreement of the order, make reports for each day or overall reports and by these get the overview of the work on a case - and that is just to tell you about the basic abilities CustomerBase give you.
Using the program will give you the edge in front of your competitor and give your customer a feeling that you really do care and are interested in them.

Send some flowers when a contact have birthday or why not send two tickets to a show on a contacts wedding day.
Or you can follow up on you last phone call and referrer to the conversation you had then - that will surely impress your customer and the distance to the next order is shorten very much.

CustomerBase can even do more then just that.
With a click with the mouse you are ready to send the contact a mail or make a phone call. Add the date of your next planned contact - it will show up on the Contact Today list.
We have even added a complete product database where you can enter each product you have to make CustomerBase a great tool for looking up information about your products as a help when your customer ask for the information.

We should have called CustomerBase for a CRM+ program but we say : You Need To Know

CustomerBase is made easy for the user and we have collected the most used functions within the system. It can be build to match any company size but the standard edition and the normal customized system are in a size that suits the small and medium sized companies the best.
We do not include accounting, invoices (you can do this from within CustomerBase but only in a small direct way) and back office abilities in this standard and normal customized solution.
A customized solution can be made to match your needs - normally this is done after you have tried our standard edition so you are sure what to expect and ask for - no revolution but simply safety with our solutions.
You properly need an easy to use application that can grow with the company or can be expanded in the acceleration of you choice - not something you want us to decide.
CustomerBase offer you just this.

We work hard on making the program the best on the Internet. Please give us feedback to make sure we have the best program.
If you have ideas for new functions in the program you can write to us here »